You can now own a part of NCL. NCL recently filed an S-1 forum that they wish to create an Initial Public Offering. IPO’s are the first step towards being a publically traded company and then being listed in a stock market, i.e. NYSE or NASDAQ. Essentially, they are offering public shares of the company that you can buy.
You can read the ridiculously long announcement below, but their was one surprising tidbit that everyone seems to be eating up. NCL states that 27% of their go straight to the website of call the line to book a cruise, avoiding using a travel agent.
Passengers booking directly with us tend to book earlier and in premium category inventory which provides higher Net Yields. This direct sales channel is at a significantly lower cost for us and has grown from 13.3% of our net ticket revenue in 2007 to 27% for the first nine months of 2010.